WordPress, in case it’s still unclear to some newcomers, is a CMS or content management system and not a website builder. Content management systems and website builders are often confused with each other because they share many similar functions, yet they are very distinct in terms of flexibility and user-friendliness. A CMS like WordPress offers great flexibility in terms of website and page publishing. However, they do require quite a learning curve since they rely on traditional coding when building pages. Website builders, on the other hand, are less flexible in terms of functionality, yet they are much easier to use in that they allow drag and drop ease when organizing elements within a webpage as opposed to using complex coding to achieve the results you want to see. Fortunately for WordPress users, WordPress site builder tools and plug-ins exist to give you the best of both worlds.
A WordPress site builder is a visual page building tool that makes it possible (and easier) for anyone—especially those with minimal to no coding knowledge to launch a simple web page for their business or any other cause. In the past, tools like these did not exist, which means people without the right skills had to solely rely on professional web designers and developers to create a website and engage the power of the web to promote their business online. Such service came at a significant cost. Even then, designers and developers had to use HTML and CSS to make even the smallest change on a website’s design—something that took a great deal of time and work to do.
With a WordPress site builder, however, users are able to skip the technicalities of coding and create pages with a few clicks. These tools allowed a more visual approach to website designing and site building, which meant users and web developers can now create and manufacture more web pages and sites quickly and easily by dragging and dropping elements ranging from images to videos, carousels, columns, site copy, portfolios, product galleries, and so much more.
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